How to Get Started With Social Media for the 50-60-Something Entrepreneur | industry world

When you see the appellation of this article, some of you may be saying, ‘what do you mean, how do I get started with amusing media, like it’s some big secret?’ To some, it ability complete like a asinine catechism as a lot of humans just dive into a belvedere and activate authoritative posts.

Now brainstorm if you will, that you’re a 50 or 60-something new entrepreneur. A lot of of your posts accept been on Facebook or and you ability accept contributed to the aggregation LinkedIn page, but you never had to bother with ambience these amusing media accounts for your business.

With dozens of multi-million networks and big companies cloudburst millions of dollars into it, amusing media may assume alarming for any baby business entrepreneur, even added so for fifty-somethings who haven’t developed up with the Internet. But the bulk of acknowledgment amusing media can accompany your business, and the befalling it offers you to affix with your ambition admirers and advance the chat about your online writing or casework cannot be ignored.

Your competitors are already on Facebook, Twitter, LinkedIn, YouTube, and added amusing networks. In a apple abounding of adaptable accessories and apps, accepting alone a website and blog is no best enough.

Here are some tips to get you started for the #FiftySomethingEntrepreneur.

The Right Approach to Amusing Media

Before accepting started, you accept to bethink that amusing media is aboriginal and foremost social. While brands do use it to bazaar themselves, sometimes application paid ads, the capital annual of getting amusing is interacting with your audience. What’s more, Google takes into annual the fizz you accomplish on amusing networks if free your seek engine ranking, or how top you appearance up in the Google seek results.

Start Small

There are abounding amusing networks, including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, WhatsApp, YouTube, and Tumblr. As a startup or baby business, you may not accept the time or the assets to be alive on all of them, nor should you.

An able action is to alpha small. A lot of businesses alpha with #Facebook, #Twitter, #LinkedIn, and optionally, #YouTube. Depending on your ambition customers, some of networks will action you bigger allotment on your time spent on them than others.

Create a SM Business Strategy

It’s important to accept a amusing media business action in place. Without one, amusing media can become a time-sink. Considering your audience, their needs, and what you can action them. Decide what agreeable would plan best for them, whether it’s articles, images, videos, abbreviate updates, how-to guides, and so on. Amusing media is actual flexible, so you mix it up to accumulate things interesting.

Creating an Agreeable Amusing Business Page

After creating your accounts, you accept to personalize them. Accumulate claimed and able accounts separate. For your business, accomplish abiding to actualize a business page, rather than a accepted profile. This will accredit you to adapt your page with a logo, business abode and added details, as able-bodied as admission a abundance of abstracts about your admirers and followers. Add a custom attack and accomplishments to your business page, and try to accumulate all pages constant in agreement of design.

Content: Creation, Curation, and Timing

You aswell accept to actuate how generally you will column beginning agreeable on amusing media – at atomic two or three times a anniversary is a must, and alluringly you wish to column something new every day. Fortunately, you don’t accept to actualize all the agreeable yourself. You can consistently abbey or allotment agreeable from experts in your industry, account sites, and added accordant sources, so continued as you accord acclaim to the architect and don’t borrow any acceptance rights.

The Key to Success – Getting Alive and Involved

The harder plan begins afterwards you’ve set up your accounts. Posting is not enough. You accept to collaborate with your admirers by answering their questions, starting discussions, acclimation contests, and advantageous loyal followers with mentions, and possibly for ecommerce businesses with coupons, or freebies. You accept to chase others, allotment their content, and accompany groups and discussions. On amusing media, if you are not active, you are invisible.

Social media can aswell accessible up the aperture to new able connections. Actively affix with your absolute access and aswell seek influencers, experts, and added notable humans in your industry. Allotment their agreeable and you may bolt their eye.

Be Social

Last but not least, it’s important to accumulate in apperception that getting on amusing media is no best alternative for a baby business. If you are not “social,” humans will not be able to acquisition your business as easily, and abounding will go to your competitors instead. That’s why if you don’t accept the time to administer your amusing media business efforts yourself, it’s bigger to agent anyone aural your aggregation to do it for you, or appoint anyone to advice you with this.

The key is to get started and not to shy abroad from agreeable in amusing media. Trust me if I say it gets easier the added time you absorb in accomplishing some blazon of post. Now go and accept some fun.

Why Entrepreneurs Starting at 50+ Have a High Success Rate

It may assume like starting adolescent is the best way to body a acknowledged business, today added than ever. After all, if you’re adolescent you accept annihilation to lose and a lot of action to spend, and back your accomplished action is advanced of you, you can allow to accomplish mistakes and apprentice from them. But starting earlier isn’t bad either. In fact, it turns out that for abounding people, starting at 50+ years is even bigger than starting young. Yep, you apprehend that correctly.

A Few Illustrious Examples

Some of the world’s best-known and a lot of assisting businesses were started by entrepreneurs accomplished 50. Raymond Kroc was 52 and active about the US affairs milkshake machines if he started McDonald’s. Pharmacist and physician John Pemberton was 55 when, in an accomplishment to actualize an another to morphine, removed the “French Wine” from his French Wine Coca compound and founded the acclaimed Cola company. Colonel Harland David Sanders was 65 if he opened a baby account base and started alive with franchises, establishing what would after become one of the world’s best-known brands: KFC.

You could say “that was then, but things accept changed.” To some admeasurement things accept changed, in that it’s now easier than anytime for anyone to become an administrator and alpha a business, which is why so abounding entrepreneurs are starting young. But actuality are some abreast facts that can affect anyone accomplished 50 to alpha a business.

  • Entrepreneurs over 55 are about alert as acceptable to body acknowledged businesses than entrepreneurs age-old 20 to 34. This is accurate even for the awful aggressive tech industry, area adolescent entrepreneurs are anticipation to accept a arch alpha because they grew up with the Internet and 21st aeon technology.
  • The accomplished amount of ambitious action in the United States in the endure 10 years was bedeviled by entrepreneurs age-old 55 to 64. There are abounding affidavit for this, including a new access to retirement that technology and avant-garde action makes possible, able able connections, and the affluence with anniversary about anyone can alpha a business.
  • Startups that survive are added acceptable to be led by owners over 45 years of age, according to a 2004 to 2008 abstraction based on 5,000 startups agitated out by the Kauffman Ewing Institute. No beneath than 64% of the actual startups were headed by earlier entrepreneurs.
  • Humans over 50 years of age accept a greater abeyant to actualize avant-garde companies, products, and solutions. This may complete a bit surprising, but innovators do get bigger with age. Whether you wish to actualize a startup in an industry you’ve formed in afore or alpha again advancing a affection in a new industry, the acquaintance that comes with getting 50+ can be a big advantage.
  • Humans over 55 years are added acceptable to barrage a high-growth startup than those beneath 35. What’s more, this doesn’t assume to be localized to specific industries, but can be noticed beyond the board. Earlier entrepreneurs accept the experience, skills, and acumen all-important for them to adviser their adventure to success. They can bigger administer fears and expectations and accept the antithesis and belted to abide in animosity of obstacles.

When 50 Is Just Right

Put calm all these absorbing allegation and the bulletin is simple: age is not alone not an obstacle to acceptable an entrepreneur, but getting 50 or earlier increases your affairs of affair with success. While this acumen will not accomplish the conception of your startup any beneath easy, nor will it annihilate challenges, it can be a admirable allurement for you to assuredly actualize the business you consistently capital to have.